The world’s biggest companies are failing with their own climate targets

Amazon, Google, Ikea and BMW are among some of the world’s biggest companies failing to meet their own proclaimed climate targets and align with international agreements to slash greenhouse gas emissions, a new report claims, CNN reports.

The Germany-based NewClimate Institute assessed the climate strategies of 25 major companies and found that while they all “pledge some form of zero emission, net zero or carbon-neutrality target,” just three of them are committed to reducing their “full value chain emissions” by more than 90% by their respective targets dates.

The “Corporate Climate Responsibility Monitor” report, published on Monday by NewClimate Institute and Carbon Market Watch, looked into how companies tracked and reported their greenhouse gas emissions, whether they set actual emissions reduction targets (as opposed to just using terms like “net zero”), what measures they were already taking and whether any plans to offset emissions had been publicized.

To achieve net zero, a company would need to reduce its greenhouse gas emissions as much as possible and offset any that remained, whether through activities like planting trees to absorb carbon dioxide (CO2) or using technology to “capture” harmful gases before they enter the atmosphere. Such​ technology is not fully developed yet.

The companies assessed in the report produce about 5% of the world’s greenhouse gases based on their self-reported emissions footprint. 

But just 13 of the 25 provided concrete details about their plans to reduce emissions to achieve net zero, on average, committing to reduce their emissions from 2019 by only 40%. 

And as a whole, the 25 companies committed to reducing less than 20% of their entire emissions footprint – or 2.7 gigatonnes of equivalent carbon dioxide – by their respective target years.

Based on the “transparency and integrity” of their climate pledges, the analysis categorized companies into five bands – from “very low integrity” all the way up to “high integrity,” which no company achieved.

Household names including BMW, Nestlé and Unilever – which owns brands like Dove and Magnum ice cream – were among 11 companies classified in the lowest “very low integrity” band, while Ikea, Google, Amazon, Walmart and Volkswagen were among those with “low integrity.”

Apple, Sony and Vodafone all rated in the middle, “moderate integrity,” category. 

Some of the companies mentioned have hit back at the report’s findings, describing them as inaccurate or reliant on incomplete information. 

Several said they were compliant with other well-established standards to put them in line with the Paris agreement, which aims to slash greenhouse gases to contain temperature rise to well below 2 degrees Celsius, and preferably to 1.5 degrees.

A large number of companies around the world have announced net-zero pledges in recent years, with many ahead of the COP26 climate talks in November last year. The increase in pledges makes it increasingly difficult to “distinguish between real climate leadership and unsubstantiated greenwashing,” the report said.

“As pressure on companies to act on climate change rises, their ambitious-sounding headline claims all too often lack real substance. Even companies that are doing relatively well exaggerate their actions,” said the NewClimate Institute’s Thomas Day, lead author of the study, in a press release. 

“We set out to uncover as many replicable good practices as possible, but we were frankly surprised and disappointed at the overall integrity of the companies’ claims.”

The report found that two-thirds of the companies would rely on offsetting to achieve their pledges, and more were likely to do so. Offsetting emissions is increasingly being met with skepticism, as previous schemes have collapsed and recent forest fires, such as those in the western US last summer, exposed the dangers of relying too heavily on trees to store carbon dioxide.

The study’s authors suggest that companies should be looking at ways to stop emissions getting into the atmosphere in the first place, rather than focusing on offsetting.

Net-zero goals will only be reached if they are substantiated by specific short-term emission reduction targets, the report said.

“Setting vague targets will get us nowhere without real action and can be worse than doing nothing if it misleads the public,” said Gilles Dufrasne from Carbon Market Watch in a statement. “Companies must face the reality of a changing planet. What seemed acceptable a decade ago is no longer enough.”

Only one company’s net-zero pledge – Danish shipping giant Maersk – was evaluated as having “reasonable integrity.” 

Maersk is aiming to reach net zero by 2040, and is one of three companies committed to reducing emissions across its value chain by at least 90%, the report notes. It adds that Maersk has invested in developing and scaling up alternative fuels. 

The company said in August last year that it would spend $1.4 billion on eight large ships that will have the capacity to travel on green methanol as well as traditional fuel. 

The report also highlighted some positive initiatives among companies that scored poorly overall.

Google, for example, is developing tools that will enable it to procure high-quality renewable energy in real-time, a tool that the report says is being picked up by other companies, the report’s authors said in a statement.

“We hope that companies will react constructively to our findings, to replicate the good practices that have been identified, and address any open issues,” Silke Mooldijk, a policy analyst from the NewClimate Institute.

“A first step would be to commit to ambitious deep reduction targets alongside their net-zero pledge. Second, we expect companies to adopt demonstrated emission reduction measures to target emissions across their value chain and invest in the development of innovative zero-carbon technologies where needed.”

What the companies say

A spokesperson for Amazon said that company was “committed to finding innovative solutions to reduce emissions” and pointed to its Climate Pledge, in which it aims to reach net-zero-emissions by 2040.

“We set these ambitious targets because we know that climate change is a serious problem, and action is needed now more than ever. As part of our goal to reach net-zero carbon by 2040, Amazon is on a path to powering our operations with 100% renewable energy by 2025 – five years ahead of our original target of 2030,” the spokesperson told.

Unilever, BMW, Nestlé, Volkswagen and Walmart all said that they were working to align with the Science Based Targets initiative (SBTi), a widely used standard established by the UN and other groups, including WWF and the World Resources Institute. 

In response to the report, BMW told that it planned to be carbon neutral by 2050, and said that the company had set out “clear goals” for the interim year 2030. It said the report was implying the SBTi standards were insufficient.

Nestlé’s Global Head of Climate Delivery, Benjamin Ware, said the company’s greenhouse gas emissions had already peaked and were now declining. The work that went into the company’s net-zero roadmap was “rigorous and extensive,” he said. 

“We have engaged with the NewClimate Institute to explain the data and methodology behind our strategy. We welcome scrutiny of our actions and commitments on climate change. However, the NewClimate Institute’s Corporate Climate Responsibility Monitor report lacks understanding of our approach and contains significant inaccuracies,” Ware told.

An IKEA told the company plans to align with the SBTi’s net-zero standard this year “to secure that our climate goals across the value chain … are in line with the science of 1.5°C.”

Unilever said that transparency and integrity were “of the utmost importance” to the company.

“While we share different perspectives on some elements of this report, we welcome external analysis of our progress and have begun a productive dialogue with the NewClimate Institute to see how we can meaningfully evolve our approach,” a Unilever spokesperson told.

The Volkswagen Group said that the SBTi had confirmed the company’s climate targets were “in line with the conditions for limiting global warming to “well below 2 degrees Celsius.” It said that the report had erroneously claimed the company was not making certain emissions data publicly available.

Walmart also told that the report did not “accurately characterize Walmart’s climate goals and actions, and the authors did not provide an opportunity to provide corrections.

“Google, Apple and Vodafone did not immediately reply to CNN’s request for comment. Sony declined to comment.

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Google promise to develop Africa ‘s digital ecosystem

Africa has the lowest rate of internet connectivity of any region in the world. But that also means it has the highest potential for new growth, CNN reports.

During the pandemic in 2020, nearly 20 million more Africans subscribed to a mobile service than in the previous year, according to industry trade group Global System for Mobile Communications (GSMA), with 4G connections set to double over the next four years.

Tech giants such as Google – which expects hundreds of millions more people to come online across the continent for the first time in the next few years – are moving quickly in the race for Africa’s digital inclusion.

Last year, Google’s joint report with the World Bank’s International Finance Corporation forecasted Africa’s “e-conomy” value would reach $180 billion by 2025.

This has arguably fueled the company’s commitment of a $1 billion investment in Africa, announced last month – focusing on grants for businesses, supporting entrepreneurship and a significant infrastructure plan to broaden internet access across the continent.

After the announcement, CNN’s Larry Madowo spoke to Nitin Gajria, Google’s managing director for sub-Saharan Africa, about the company’s plan to improve internet connectivity in Africa and support the continent’s digital transformation.

Larry Madowo: Google has made a big deal of investing in the digital landscape in Africa. What regions or specific sectors are you most excited about investing in?

Nitin Gajria: We were thrilled to have announced our $1 billion commitment over the next five years on the continent. These are really mainly in three areas: first, our initiatives related to connectivity, and how do we bring the power of the internet into more hands. The second part of it is how do we help entrepreneurs and small businesses succeed with the internet. And the third part of this commitment is a renewal of our non-profit partnerships on the continent.

We’ve just announced a $50 million Africa investment fund aimed at the growth state startups. That’s one of the things I’m really excited about, our initiatives related to the startup ecosystem on the continent.

LM: How is Google approaching some of the infrastructure challenges that are famous on the continent and the opportunities to build from the ground up?

NG: A few years ago, we would’ve been sitting here talking about how network coverage is a massive challenge. And I think that some of those challenges are being solved. The thing that I think about is the number of internet users that we’re going to have on the continent in the next three to five years. And how do we have the capacity to serve those users in an effective fashion with the right kind of speeds, with the right kind of bandwidth and so on.

And one of the things is “Equiano,” a subsea cable that we are building along the west coast of Africa which links Europe to Africa. We’ve already announced landing points in Nigeria, in Namibia and in South Africa. This type of capacity that Equiano is going to bring in will have a profound effect on internet speeds, on data costs and just the overall internet experience in the places that impacts.

LM: Can you talk about the role of smartphones in making sure that this is a mobile-first continent and how Google approaches that?

NG: When you look at the profile of new internet users, they tend to use the internet for very different purposes than the first billion people that got onto the internet. As an example, one really profound and interesting shift is somebody that’s never used a keyboard on a laptop or a computer ever before, and for them to encounter a QWERTY keyboard that you normally have in your phone is a really strange experience; which then sort of raises really interesting questions about how do we create an internet that one can interact with through voice or products that can work in local languages. These are the kinds of challenges that I think we need to be very aware of as the next billion people get online.

LM: We like to say in Africa that we’re not a monolith. Talk about what talent you see coming out of the continent versus the rest of the world.

NG: We know that there are going to be more young people in Africa for the foreseeable future than anywhere else in the world. And that just means that you have a base of talent that can go on to build amazing things in Africa. We also see a small but growing and thriving developer population. I do believe that developers are an essential ingredient in any vibrant internet ecosystem. We do see an opportunity and some headroom in terms of growth for developer talent.

LM: As the guy running Google in sub-Saharan Africa, what keeps you up at night?

NG: One is connectivity. Some of the most profound challenges yet the most exciting opportunities on the continent is we have 1.1 billion people in sub-Saharan Africa, (but) only about 300 million people are using the internet in any way, shape or form. So, there’s about 800 million people that have never experienced the power of the internet — how do we bridge that gap? We expect 300 million people to come online over the next five years and after that we expect a lot more. 

I’m really excited about the work that various players in the ecosystem are doing. And that’s just talking about the subsea cables that are being built to serve Africa. But there’s also a ton of work being done inland from an infrastructure perspective, whether it’s by the Telco’s or other infrastructure providers and all of this collectively will hopefully go on to solve some of the connectivity challenges that we have on the continent.

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Google will prevent climate change deniers from making money from ads

Google is cracking down on the ability of climate change deniers to make money off its platforms and to spread climate misinformation through advertisementі, CNN reports.

The company said Thursday it will no longer allow advertising to appear alongside “content that contradicts well-established scientific consensus around the existence and causes of climate change.” Google (GOOG) will also prohibit advertisements that deny the reality of climate change. 

The policy, which goes into effect next month, applies to any content on YouTube and other Google platforms that refers “to climate change as a hoax or a scam,” as well as denials that “greenhouse gas emissions or human activity contribute to climate change.”

“We’ve heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change,” Google said in its announcement Thursday. “Advertisers simply don’t want their ads to appear next to this content. And publishers and creators don’t want ads promoting these claims to appear on their pages or videos.”

Big tech companies have faced increasing pressure in recent years to contribute more to the fight against climate change, including action against climate-related misinformation on their platforms. But as some of the big platforms have shown in the past, consistently implementing a policy after it has been announced tends to be the most challenging part.

Facebook last month announced its own effort to combat climate misinformation, including a $1 million grant to support fact-checking of false climate claims. 

Google also rolled out several products earlier this week to increase climate awareness, including a new setting in Google Maps that shows users the most eco-friendly route.

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Google maps will help tourists to find the most eco-friendly routes

Driving and flying are huge contributors to carbon emissions and climate change. So Google is helping users make more informed decisions about how they travel, CNN informs.

The company is releasing features on Google Maps and Google Flights to show how travel plans may contribute to climate change.

Eco-friendly routes

In addition to showing drivers the fastest way to get to their destination, Google Maps will now show the route that’s the most fuel-efficient. 

To provide the new feature, Google incorporated data from the US Department of Energy’s National Renewable Energy Laboratory, which estimates that eco-friendly routing has the potential to prevent more than one million tons of carbon emissions from entering the atmosphere per year. That’s the equivalent of removing 200,000 cars from the road, Google claims.

On the Google Maps app, the most eco-friendly route will display with a small green leaf next to it. The route option will include information about how long the trip will take and how much fuel the driver could save. 

Options for bikers

It’s no secret that biking is a more eco-friendly travel option than driving, and the use of biking directions on Maps has increased by as much as 98% over the past year, according to Google. The tech company is focusing on tapping into bike riders with a new feature called “lite navigation” that gives cyclists important details about their routes.

This feature is being introduced after Google heard from cyclists who were sick of following turn-by-turn directions on their phones. Bikers tend to tuck their phones away for most of the ride, after all.

With lite navigation, bike riders will be able to see details about their route without needing to keep their screen on or engage turn-by-turn navigation. 

Cyclists will also be able to track their trip progress, see their ETA updated in real time and find details about the elevation of their route.

Bike and scooter sharing

In addition to the biking feature, in 300 cities — including Berlin, New York and São Paulo — Google Maps is introducing a feature that will provide more information about bike and scooter sharing. With this new option, Google Maps users will be able to find nearby docking stations and pinpoint how many vehicles are available at that moment.

To make this feature possible, Google is partnering with bike and scooter companies including Europe-based Donkey Republic, Tier and Voi, as well as Bird and Spin, which are based in the US.

Finding flights with fewer carbon emissions

Alongside price and trip duration information, Google Flights users will now be able to see carbon emissions estimates for nearly every flight in the search results. The estimates are “flight-specific” and “seat-specific,” Google said. 

“Newer aircraft are generally less polluting than older aircraft,” the company said in its press release. “Emissions increase for premium economy and first-class seats because they take up more space and account for a larger share of total emissions,” Google added.

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