Google will prevent climate change deniers from making money from ads

Google is cracking down on the ability of climate change deniers to make money off its platforms and to spread climate misinformation through advertisementі, CNN reports.

The company said Thursday it will no longer allow advertising to appear alongside “content that contradicts well-established scientific consensus around the existence and causes of climate change.” Google (GOOG) will also prohibit advertisements that deny the reality of climate change. 

The policy, which goes into effect next month, applies to any content on YouTube and other Google platforms that refers “to climate change as a hoax or a scam,” as well as denials that “greenhouse gas emissions or human activity contribute to climate change.”

“We’ve heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change,” Google said in its announcement Thursday. “Advertisers simply don’t want their ads to appear next to this content. And publishers and creators don’t want ads promoting these claims to appear on their pages or videos.”

Big tech companies have faced increasing pressure in recent years to contribute more to the fight against climate change, including action against climate-related misinformation on their platforms. But as some of the big platforms have shown in the past, consistently implementing a policy after it has been announced tends to be the most challenging part.

Facebook last month announced its own effort to combat climate misinformation, including a $1 million grant to support fact-checking of false climate claims. 

Google also rolled out several products earlier this week to increase climate awareness, including a new setting in Google Maps that shows users the most eco-friendly route.

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Google maps will help tourists to find the most eco-friendly routes

Driving and flying are huge contributors to carbon emissions and climate change. So Google is helping users make more informed decisions about how they travel, CNN informs.

The company is releasing features on Google Maps and Google Flights to show how travel plans may contribute to climate change.

Eco-friendly routes

In addition to showing drivers the fastest way to get to their destination, Google Maps will now show the route that’s the most fuel-efficient. 

To provide the new feature, Google incorporated data from the US Department of Energy’s National Renewable Energy Laboratory, which estimates that eco-friendly routing has the potential to prevent more than one million tons of carbon emissions from entering the atmosphere per year. That’s the equivalent of removing 200,000 cars from the road, Google claims.

On the Google Maps app, the most eco-friendly route will display with a small green leaf next to it. The route option will include information about how long the trip will take and how much fuel the driver could save. 

Options for bikers

It’s no secret that biking is a more eco-friendly travel option than driving, and the use of biking directions on Maps has increased by as much as 98% over the past year, according to Google. The tech company is focusing on tapping into bike riders with a new feature called “lite navigation” that gives cyclists important details about their routes.

This feature is being introduced after Google heard from cyclists who were sick of following turn-by-turn directions on their phones. Bikers tend to tuck their phones away for most of the ride, after all.

With lite navigation, bike riders will be able to see details about their route without needing to keep their screen on or engage turn-by-turn navigation. 

Cyclists will also be able to track their trip progress, see their ETA updated in real time and find details about the elevation of their route.

Bike and scooter sharing

In addition to the biking feature, in 300 cities — including Berlin, New York and São Paulo — Google Maps is introducing a feature that will provide more information about bike and scooter sharing. With this new option, Google Maps users will be able to find nearby docking stations and pinpoint how many vehicles are available at that moment.

To make this feature possible, Google is partnering with bike and scooter companies including Europe-based Donkey Republic, Tier and Voi, as well as Bird and Spin, which are based in the US.

Finding flights with fewer carbon emissions

Alongside price and trip duration information, Google Flights users will now be able to see carbon emissions estimates for nearly every flight in the search results. The estimates are “flight-specific” and “seat-specific,” Google said. 

“Newer aircraft are generally less polluting than older aircraft,” the company said in its press release. “Emissions increase for premium economy and first-class seats because they take up more space and account for a larger share of total emissions,” Google added.

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French investors will be required to declare how green their assets are

France is striving to confirm its position as a global leader in corporate climate disclosures with a new set of binding targets that require investors to declare how green their assets are and set greenhouse emissions goals every five years.

In 2015, when it hosted U.N. climate talks that agreed a major deal to move the world away from fossil fuel, France took the lead in requiring financial institutions and asset managers to disclose their exposure to climate risks.

Since then the debate has moved further into the mainstream and countries and companies around the world are vying for position as environmental champions.

This month, Britain hosted G7 talks that backed mandatory climate disclosure and some policy-makers want a deal to establish global reporting requirements in time for November’s U.N. climate change talks in Glasgow.

France has sought to secure its lead with the world’s first regulations, published on June 2 and taking effect from the 2021 reporting period, to make it mandatory for investors to set greenhouse gas emission goals every five years to 2050 and for quantified targets to protect biodiversity.

The 230 portfolio management firms covered by the regulations will have to declare the percentage of their assets that is green and their exposure to fossil fuel companies.

France was keen to ensure European governments set the ground rules, rather than import U.S.-influenced voluntary recommendations. It says its 2015 rules served as a model for EU regulations on sustainable finance disclosure currently taking effect.

“We don’t want to depend on a framework that comes from the United States,” former state secretary for environmental transition Brune Poirson told Reuters.

BUILDING ON EXPERIENCE

In 2015, France was at the vanguard when it introduced a requirement that institutional investors and asset managers must explain how they factored in climate risks or to give a reason why they could not.

With several years of experience and disclosure regulation entering into force across the European Union, France is seeking to go further than its peers.

AXA Investment Managers, the French insurer’s asset management arm, said that the updated French rules were “more detailed than the European regulation” and should be used as a “user’s guide” to putting the new EU reguirements into practice.

This month’s update also made compulsory the recommendations from the industry-led Task Force on Climate-related Financial Disclosures (TCFD), which a growing number of companies internationally follow on a voluntary basis.

Paris has supported the principles behind the U.S.-influenced TCFD recommendations since they were issued in 2017, but had previously stopped short of bringing them into the French framework.

The shift places it just ahead of Britain, which has proposed UK companies should meet TCFD recommendations from next year.

Central bankers are among those who say mandatory rather than voluntary reporting is necessary to deal with the risk of assets that could prove to be of low value because of their climate exposure.

“Disclosure will help markets to appropriately price climate-related risks and ensure efficient allocation of capital,” Bank of France Governor Francois Villeroy de Galhau told an online central banking conference early this month.

“That is why disclosure should become mandatory, at least as a first step for financial institutions, as it is already in France, and for large corporates,” he said.

RULES VERSUS REALITY

While representatives of French asset managers supported France’s approach, they said that the disclosure rules for investors were ahead of those for companies making up their portfolios.

“The lack of data published by issuers is going to keep us from meeting the regulation’s demands in the short term,” Alix Faure, head of sustainable investing at the French asset managers’ association, said.

Independently of governments and regulators, many investors have been pressing for more climate transparency, which has to an extent eroded France’s first mover advantage.

Campaign group CDP, which tracks corporate disclosure, had 19 French companies on its transparency A-list last year, level with Germany but behind Britain which had 21 firms.

“Everyone is catching up, especially in Germany where big German companies have to be more transparent because investors demand it,” CDP capital markets director Laurent Babikian said.

Whereas once climate rules deterred investors that were seeking the highest returns, investing in sustainable and ethically governed companies is now widely seen as a way to reduce financial risk.

A study by France’s central bank in January found French investors have reduced their exposure to companies in the fossil-fuel sector by 39% since 2015, suggesting that 28 billion euros ($33.34 billion) have been channelled elsewhere.

Green pressure groups, however, question whether French leadership has had much impact so far.

“France has self-proclaimed itself as a leader of green finance since 2017, but four years later the government’s incapacity to spur a shift in financial flows exposes its failure on climate policy,” Friends of the Earth France campaigner Lorette Philippot said in a statement.

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Renewable energy is not so green as it looks like

Scientists state on the fact that if we want to keep global temperature rise below 1.5 degrees Celsius, we’ll need to rely on renewable energy, electric vehicles (EV) and battery storage. But creating that infrastructure will dramatically increase our need for metals like cobalt and lithium. A recent report, released this week by the Institute for Sustainable Futures, University of Technology, Sydney, cautions that a spike in demand for those and other metals could drain the planet’s reserves and lead to dire social and environmental consequences.

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To drive or Not to Drive: How the EU countries choose between mobility and ecology

The European countries have realized long ago that climate change is not just a form of a words, but a great challenge to our generation. Much more faster than other world Europe provides green policy to tackle global warming. An essential and effective part in green solutions play the decision to limit emissions of pollutants from cars, vans and trucks, imposing different types of emissions zones in big cities.

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Amazon is going to power its data centers only with green energy

This week Amazon.com has declared that they are launching three new renewable energy projects in Ireland, Sweden and the US as part of its long-term goal to power all Amazon Web Services (AWS) data centers with 100% renewable energy.

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To stop global warming will be cheaper than expected

Researchers from The International Renewable Energy Agency have revised its forecast for the cost of curbing global warming due to the less price of renewables.

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Green waste solutions to win a tech prize

Three students won at CreaTech 2019’, a competition organised by Larsen & Toubro to encourage top engineering talent in the country to solve challenges through technological innovations, with the development of an intelligent dustbin, cloud-based waste monitoring and a sensor to detect water pressure.

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